I like to to use data and design methods
to create meaningful and holistic
human experiences in which
aesthetic and functionality aspects
are well harmonized.
Currently working Frog, a global leading agency part of Capgemini Invent,
specifically working full time with the Philips d2b healthcare team over the past
three years. My role involves shaping the strategy and design execution of
product and service touch-points for healthcare professionals throughout
the customer journey using deep qualitative and quantitative research to
drive in every phase of the design process. I've been deeply engaged in
stakeholder management and support, employing Frog's methods to
facilitate decision-making and aligning business needs with a customer-centric
focus to deliver successful experiences.
In parallel with this, I've played a key role in developing the Philips global design
system, contributing to its execution, validation, and documentation.
Previously, I spent three years at Fjord Accenture as a Service and Visual Designer.
Initially based in Dublin and later in Zurich, I collaborated with various Fjord studios
in London and Dubai, leading transformative initiatives for clients in the Healthcare
and Financial sectors, such as Roche, GSK, Novartis, Zurich Insurance, and Avaloq.
My work included extensive research, mapping user journeys, conceptualizing
service visions, developing prototypes, and emphasizing a human-centered,
service design-oriented approach.
My background in visual and brand design, combined with a holistic and business
and human driven service and product design vision, allows me to approach projects
comprehensively, ensuring high-quality outcomes. Having worked internationally
in consulting, direct client interaction in-house, with startups, and large corporations,
I consistently bring a diverse and innovative perspective to my work.
Additionally, I serve as a UX mentor to share my expertise and contribute
to the growth of others in the field.
My specialties include
UX Design • Product design • Service Design • Experience Design • Visual Design
• UI Design • Design thinking • Team building • Workshop Design • Design research •
Storytelling • Design leadership • Empathy • Design Mentoring • Prototyping •
AI • Brand Identity • Changing culture • Design methods •
• Co-creation • Stakeholder's management • Ice breaker ninja
Relevant work experiences
frog - Amsterdam
2021 - Current • Working for Philips d2b Healthcare solutions for Philips. Growing a design studio culture at frog
Career Foundry (Remote UX Mentor)
2020-Current • Providing in writing and video calls feedback and advice to UX students on creating an industry-ready portfolio of project work in line with current standards and best practices.
Crafting individualised video reviews of student work, highlighting creative successes and areas for improvement to showcase in-demand skills.
Applying my industry experience to guide students on future career paths.
Fjord - Zurich
2018 - 2020 • Helping big Healthcare and Financial clients to drive digital transformations with their products and services by creating deep research, end to end journeys, service visions, prototypes, and visual storytelling.
Fjord - Dublin
2016 - 2018 • At the Accenture 'Center of Innovation'. Using Design Thinking and Visual Design methods to drive Accenture technology and innovations into the human centered funnel.
NTT DATA Services - Bruxelles
2016 • Full time consultancy allocation at the European Commission: redesign of the Epso EU Career portal
Awards and recognitions
Design Team of the Year - Red Dot Award, 2022
Issued by Red Dot Award - in partnership with Philips healthcare program · Title awarded for the team’s multi-disciplinary and human-centered approach to designing solutions that improve people’s lives.
Best digital product - Irish Design Awards, 2019
Fjord Trends Website design 2018
NC Awards - Best media ambient, 2012
Alfaromeo Urbamix interactive Website and installation
Best web design award - Site of the day, 2012
Maserati Gran Cabrio official Website design
Publications
I am obsessed with any given form of visual and composition as much as I am with human beings and their diversity. 'Humansact' is where my obsessions come together.
In the last ten years I had the opportunity to spend a lot
of time travelling and exploring different countries and cultures, whether for work, study or simply spending some quality time with my family.
I use street photography as a way to visually represent
some of my stories.
Let's chat
simonlucadefinis.com
+31644986818
sldefinis@gmail.com
dribbble.com/SLDefinis
My LinkedIn
©Simonluca Definis, 2023 Experience Designer
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